For the 3rd consecutive year, this past weekend Ben directed the live broadcast coverage for the English Table Tennis National Championships. The final day, which hosted semi-finals and finals for the men’s, women’s, double’s and para class events was broadcast live on BBC Sport online for just under 8-hours.

How to become a rock star? Traditional marketing and advertising are telling the world you are a rock star, while content marketing is showing the world that you are one. In order to succeed in that, a company should deliver the content in all the places where its audience can…

Work smart! Every successful marketing initiative must begin with a strategic set of goals and a clear objective. If you don’t understand what you need to accomplish, your initiative will have a lower chance of success. This is why it’s extremely important to create marketing strategies and roadmaps that help…

Work smart! Every successful marketing initiative must begin with a strategic set of goals and a clear objective. If you don’t understand what you need to accomplish, your initiative will have a lower chance of success. This is why it’s extremely important to create marketing strategies and roadmaps that help…

Let’s start from the very beginning. What is content marketing? According to CMI, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action. How to succeed at content marketing? Companies that have made consistent…